Difference Between Selling and Marketing

Selling	Marketing
Selling starts with the seller and the needs of the seller.	Marketing starts with the buyer and needs of the buyer.
Seeks to quickly convert products into cash.	Seeks to convert customer needs into products.
Seller is the center of the business universe.	Buyer is the center of the business universe.
Views business as a goods producing process.	Views business as a customer satisfying process.
Seller preference determines the formulation of marketing mix.	Buyer determines the shape marketing mix should take.
Selling is product oriented	Marketing is customer oriented
Sellers’ motives dominate communication	Communication dominated by benefits, satisfactions provided by the products.
Starting point is factory	Starting point is marketplace
Focus on existing products	Focus on customer needs
Ending – profit through volume	Ending – profit through satisfaction
Competition is predominantly centered on sales	Competition is centered on customer satisfaction
Begins after production	Begins before production
Comes to an end with sale	Continues after sale
A narrow term in terms of meaning	A comprehensive term in terms of meaning
Routine day to day process	Philosophy of business
Let the buyer be aware	Let the seller be aware
Fragmented approach	Integrated approach
Short term perspective	Long term perspective
Product first, then customer	Customer first, then product
Selling is a PUSH	Marketing creates PULL
Selling is a result of marketing	Marketing is a process
Planning is short run oriented	Planning is long run oriented

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MarketingSelling