Lessons from the BOP markets can influence the management practices. Some of the misconceptions about the BOP market are:
- The income is too low, the poor can’t buy MNC’s products
- Goods sold in developing markets are so cheap that MNCs can’t make reasonable profit.
- The poor don’t waste money on luxury products, they only fulfil basic needs.
- The poor don’t have the required skills for the use of advanced technology.