Lessons from the BOP markets can influence the management practices. Some of the misconceptions about the BOP market are:

  1. The income is too low, the poor can’t buy MNC’s products
  2. Goods sold in developing markets are so cheap that MNCs can’t make reasonable profit. 
  3. The poor don’t waste money on luxury products, they only fulfil basic needs. 
  4. The poor don’t have the required skills for the use of advanced technology. 


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