“Design thinking is a mindset, not a toolkit or a series of steps”
Arne van Oosterom
“I try not to think out of the boxy anymore, but on its edge, its corner, its flap, and under its bar code”
Clint Runge
“To understand them, the systems had to be constructed, and their behaviour observed.”
Herbert Simon
“Engineers and businesspeople are trained to solve problems. Designers are trained to discover the real problems. A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.”
Don Norman
“When you design, you have to understand what the capabilities are of the people you’re designing for.”
Don Norman
“The human mind is not designed to understand the complexities of all these systems.”
Don Norman
“You have to look at everything as a system and you have to make sure you’re getting at the underlying root causes.”
Don Norman
“One of my rules in consulting is simple: never solve the problem I am asked to solve. Why such a counterintuitive rule? Because, invariably, the problem I am asked to solve is not the real, fundamental, root problem. It is usually a symptom.”
Don Norman, The Design of Everyday Things (p. 217)
“The very first solution that comes to your mind? Lots of people have thought of that solution. It won’t work. I bet you. I have a rule by the way. If there’s a really difficult problem, and when you’re told of it ― you immediately think of a solution, [then] lots of other people ― hundreds, thousands of people have thought of that solution. And the fact it isn’t there means ― well it isn’t that simple, or maybe it isn’t right. So, this is some of the excitement. […] Challenges are where the fun is. […] Think of the problems as challenges. This is an exciting time.”
Don Norman, Exciting Times Ahead for UX (Don Norman)
