Nowadays more and more businesses are putting emphasis on marketing products and services that offer superior user experience to the customers. All products and services are developed with an added flavor of User Experience on top of the basic functional features. There are certain reasons behind this consideration which are briefed below:
- Products or services that offer superior UX are used by the customers more and more.
- Such products are recommended by the existing users to new users.
- Products that offer better UX develop positive opinion about the company that market such products.