marketing channel management decisions
Marketing Management

What are Channel Management Decisions in Marketing?

Channel management decisions consists of: Selecting channel members – based on characteristics Length of business Other lines carried Growth and profit record Cooperativeness Reputation Motivating

marketing channel decisions
Marketing Management

What are Channel Design Decisions in Marketing Management?

Channel design decisions consists of: Analyzing customer needs Lot size – buying fleet of cars vs car for home. Waiting and delivery time – prefers