|Buy goods and services for ultimate use or to satisfy their needs.
|Buy goods and services for business needs.
|Buying purpose is not to earn profit
|Buying purpose is to earn profit by using and reselling the goods and services
|Quantity of goods remains small
|Buying done in large quantities. They use large quantities, need to maintain inventories at a level high and cheaper and more efficiently.
|Buying decisions taken by consumers themselves. Sometimes consult with friends or family members.
|Buying is a formal rational process considering objective factors of organization like production and distribution. Need to adhere to purchasing standards and require approval of many people.
|Decision taken instantly or in a short span of time.
|Decision arrival usually takes a long time.
|Most consumers may not have adequate knowledge and information about market situations, available goods and services etc.
|Have full knowledge of the market and suppliers.
|Large number of brands to choose from
|Fewer brands to choose from.
|Consumers buy many types of goods to satisfy needs and wants.
|Buy limited types of goods.
|Buying behavior affected by age, gender, occupation, income level, education etc. of consumers.
|Affected by strategy and products of the organization.
|Simple procedure, no need to fulfill any formality, no need to maintain extensive contact with the seller.
|Must maintain extensive contact, formal procedure to be followed.
|Short term process, conclude the relationship with the seller upon transaction is completed.
|Long term process, build long lasting relationships with suppliers.
|Consumers buy goods from the retailers.
|Buy goods straight away from manufacturers or distributors.
|Demand for goods arises when they recognize a need or want.
|Demand arises depending on the demand in the consumer market.
February 2, 2022