Difference Between Consumer Buyer and Organizational Buyer

Consumer Buyer	Organizational Buyer
Buy goods and services for ultimate use or to satisfy their needs.	Buy goods and services for business needs.
Buying purpose is not to earn profit	Buying purpose is to earn profit by using and reselling the goods and services
Quantity of goods remains small	Buying done in large quantities. They use large quantities, need to maintain inventories at a level high and cheaper and more efficiently.
Buying decisions taken by consumers themselves. Sometimes consult with friends or family members.	Buying is a formal rational process considering objective factors of organization like production and distribution. Need to adhere to purchasing standards and require approval of many people.
Decision taken instantly or in a short span of time.	Decision arrival usually takes a long time.
Most consumers may not have adequate knowledge and information about market situations, available goods and services etc.	Have full knowledge of the market and suppliers.
Large number of brands to choose from	Fewer brands to choose from.
Consumers buy many types of goods to satisfy needs and wants.	Buy limited types of goods.
Buying behavior affected by age, gender, occupation, income level, education etc. of consumers.	Affected by strategy and products of the organization.
Simple procedure, no need to fulfill any formality, no need to maintain extensive contact with the seller.	Must maintain extensive contact, formal procedure to be followed.
Short term process, conclude the relationship with the seller upon transaction is completed.	Long term process, build long lasting relationships with suppliers.
Consumers buy goods from the retailers.	Buy goods straight away from manufacturers or distributors.
Demand for goods arises when they recognize a need or want.	Demand arises depending on the demand in the consumer market.

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BuyerConsumer BuyerOrganizational Buyer