Retailing includes all the activities in selling products or services directly to the final consumers for their personal, non-business use. Retailers are businesses whose sales
Channel management decisions consists of: Selecting channel members – based on characteristics Length of business Other lines carried Growth and profit record Cooperativeness Reputation Motivating
Wafer cake sweet roll cheesecake ice cream gingerbread sweet. Wafer gingerbread apple pie cotton candy jelly. Toffee oat cake oat cake toffee tootsie roll muffin sugar plum.
Channel design decisions consists of: Analyzing customer needs Lot size – buying fleet of cars vs car for home. Waiting and delivery time – prefers